SEM, SEO, Search Engine Marketing, Search Engine Optimization, Web Design, Website Builder, Web Design Jaco, Web Design Costa Rica

Search Engine Marketing (SEM) is a form of marketing online. The well known SEO (Search Engine Optimization) is the main practice known for making a site perform higher on major search engines such as google.com. SEO (Search Engine Optimization) consists of keyword research, proper analysis, & back links to increase your traffic on your website. Contrast with SEM, is where we aim to provide better organic search on a focused market group using the same methods, but focusing on a certain market with social media and paid marketing. 

People always ask for a website, and believing that with the website being built that they will have traffic and people will start to find their business over the competition. Which is why I always answer that yes, it’s very important to have a website, BUT I highly recommend other forms of marketing, the best example by far is social media, creating a page, or a group for your area, which will target your local market. With your website being your backbone to all your information, services, and contact. 

With the presence on the web, this is when we start the SEO/SEM practices, knowing your market and focusing on keywords and what your business is about to create proper marketing plans to focus on your specific market. This is a process and takes time, specially depending on your market competition. 

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  • SEM, SEO, Search Engine Marketing, Search Engine Optimization, Web Design, Website Builder, Web Design Jaco, Web Design Costa Rica

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October 10th, 2019|

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